Business Success....elements to keep this in mind!

Whatever your business goals are, there are three basic things you can do to make sure that your business is able to meet the goals you have set and to be successful.

What are those three basic elements?

·         Is your business recession proof?  To find out if your business can hold strong in ‘heavy weather’ check out the following:

o   First, be the best in what you do. When you are really the best, your customers will likely stay even when the economy is bad and prices are high;

o   Second, offer something the the people need but can’t find or that has little competition;

o   Third, offer something people always buy. Even in bad times, recession, unemployment,….McDonalds is always selling burgers. If you can find a niche, a product (or service) like burgers, people will buy…

·         Be careful with your prices.  Keep out with promo’s, offering low prices, to get new clients! Keep in mind that, once you gave client ‘x’ a special price (a lower price than usual…) it will be nearly impossible to raise the prices later. Client will always have the initial price in mind and will start looking for another supplier when you raise the prices.  If you want to be successful, be very mindful with your pricing policies and the discounts you have in mind.  I am not stating here that you never can use a lower introduction price to attract new clients but know what your margins are and what you need to be profitable and to stay it.

·         Excel in Service.  Never compromise on customer service. Never. Even when you the market needs you more than you need the customers, always, always, always treat your clients as kings and let them know that you really want their business above anything. Your customer need to know that they are important to you and that you are giving them the best service you can . If you lose this ‘service above all’ perspective, you never will be thst successful as you want to be.